March 2011
Jitterbug
In 1932, Fred Arbogast was out fishing with his friends and experimenting with creating his own lure with some leftover supplies he had. After a few go’s at it, Fred created a metal minnow that he called the Tin Liz, which as he described it was “the most natural cripple ever made”. His friends thought so, too, and demanded he share his newly created lure. Word spread quick, and all of the sudden the Tin Liz was in such hot demand across the country that Fred decided to create his own fishing lure company, Arbogast Lures.
Fred experimented with many different lures over the next five years, but didn’t hit it big time until 1938 when he created the now infamous Jitterbug. There probably isn’t a bass fisherman alive who hasn’t heard of or used the famous Jitterbug. The wobbling surface bait immediately captured the attention of the fishing fraternity when it was introduced. As soon as the Jitterbug hit the water, letters of praise from enthusiastic fishermen began pouring in to Fred. Fishermen throughout the country wanted to share their successes with the inventor, and his company quickly outgrew his basement.
Fred’s business philosophy was based on his belief that one must be a fisherman to understand and respond to the needs of other fishermen. He designed each lure to solve specific fishing problems he encountered, and developed one of the most popular lure companies in America. Arbogast lures have been in the business for 75 years, and have that very first Tin Liz for its creation, and the Jitterbug for vaulting Fred into the spotlight.
The Freshwater Lure of the Month is a great gift to send to the Fisherman who has everything! He will love this fishing gift!
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