June Freshwater Lure of the Month: Berkley Flicker Shad

June Freshwater Lure of the Month: Berkley Flicker Shad

BONUS! We've also included a new Hat Clip in this month's box.  A Must Have for all Fisherman this summer.

Story from Berkley Fishing 

http://www.berkley-fishing.com/History/Berkley-history,default,pg.html

The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times. And it's about building partnerships to accomplish goals. Still, the story of Berkley is much more than the story of Berkley Bedell. It's also the story of dedicated co-workers and loyal customers, who were equally willing to take risks.

It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. In his upstairs bedroom, with hair clipped from the family dog, Stubby, and feathers from the backyard chickens, young Berkley crafted flies to entice local bluegill and bass from their underwater cover. The Berkley Fly Co. was founded.

By the time Berk graduated from high school in 1939, he was employing several area girls who made flies, silkworm gut, and cable wire leaders in their homes. The business soon outgrew Berk's parent's basement and living room. He expanded to the second floor of the local grocery store, using a tub filled with ice and a fan for air conditioning.  After attending the state university and serving in the Army Air Corps, Berk returned to Spirit Lake in 1945 to start Berkley and Company. 

The next four decades were a time of great growth for the company. In the 1960's Berkley entered into the rod business, which lead to international expansion in the 1970's. Soft plastic baits made an appearance in the 1980's. The 1990's through today have seen significant technology improvements in all of the Berkley products. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, the Lightning Rod, PowerBait, FireLine, and more recently Gulp!? and Gulp! Alive.

The Berkley Flicker Shad:

Studies have shown that walleye will single out small shad even when they have other forage available to them. That partly explains why, since its introduction just a few years ago, the Flicker Shad has become one of the most productive trolling baits of our time. Its size, profile, action, and diving depth perfectly mimic the walleye’s favorite meal, and its top-line componentry gives you a bait tuned to run correctly right out of the package. The Flicker Shad features strong hook attachments and a wide range of colors—including custom colors available only from Bass Pro Shops®! Complete with quality, wide-gap trebles to keep fish from coming loose on the way in.

• Pro designed
• Size, profile, and dive depth imitate real shad
• Weight transfer for bullet-like casts
• Mustad Ultra Point Hooks