February Saltwater Lure of the Month: Luhr Jensen Pet Spoon
This pet spoon was created by Luhr-Jensen, a world class company with humble beginnings. The company was founded by Luhr Jensen, Sr. in 1932 in an unused chicken coop on a depression-ridden fruit ranch in the upper Hood River Valley of Oregon. In the words of Luhr, “Things were simpler then. We made a few different styles of spinners and had special relationships with our Northwest jobbers. Everyone was “your friend”… it was not a bad time”.
In 1932, Luhr was 41 years old and his family’s fruit growing businesses was struggling. With some extra time on his hands, Luhr began stamping and assembling very carefully made, hand crafted salmon spinners. His fishing knowledge and careful craftsmanship helped to create a very high quality lure. Before he knew it, friends and associates started demanding his lures. And so, a little factory was born in his little backyard chicken coop factory.
With the help of his wife and his son and daughter after school, the business grew and prospered. Luhr was the lead creator, and the kids then replicated his creations. Most of Luhr’s earliest creations can still be seen in some evolved form today, such as the Ford Fender, named after the Model A from which he obtained the headlight reflector and built the blades.
Luhr Sr. has long since passed, but 70 years later the company is as strong as ever. His lures today are still made in only the highest quality, just as Luhr always wanted.
Description:
Description:
- Heavy-duty construction
- Genuine chrome or gold plated corrosion-resistant finishes
- Versatile, multi-species design
- VMC® Perma Steel® 2X Strong hook
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