September Freshwater Lure of the Month: Strike King Pure Poison swim jig 3/8
It was in 1966 when Mr. Charles Spence decided that today was the day he was going to dive head first into the fishing tackle industry. There was a small individual's garage operation that caught his eye, and he knew that this was his opportunity to quit his day job. He purchased this garage operation and established the "Strike King Lure Company." Shortly thereafter, he began making sales calls in Northwest Arkansas to Ben Franklin Five and Dime Stores and the Walton Variety Stores, which are, of course, owned by the infamous Mr. Sam Walton who later went on to found the Walmart conglomerate.
In the 1970's and 80's the tournament bass fishing sport took off, and the Strike King Lure Company took off with it. Their spinnerbaits, buzzbaits, and jigs were known as the best on the market, and tournament fishermen couldn't get enough of them. Their growth was fueled by quality products and also quality promotion, as Spence and team worked hard to harness the newly found power of television advertising.
During the 1980's, Strike King grew to become the largest producers of buzzbaits and jigs in the entire world. Their quality surpassed all others. They expanded their line of baits to include all sorts of different types: including one clever dive into the pork bait markets. Overall they expanded to over 400 different products, but one thing always held true: they would never lose their market share on their top of the line, never to be beaten jigs and buzzbaits, one of which we are featuring this month.
The Strike King Pure Poison Freshwater Jig
Strike King Pure Poison Freshwater Jig - It's a jig, it's a spinnerbait, it's a-----Extreme Action Swimming Jig! This new lure has a unique head design, blade and harness that produce incredible action and vibration. You've got to see and feel it to believe it! They are terrific just about anywhere you would fish a spinnerbait or swim a jig. The Perfect Skirt® with Magic Tails® gives enhanced action compared to regular skirts and the colors match the head. A long shank premium hook ensures great hook ups. The 3D eyes give a realistic appeal and the special split ring line tie is strong and secure.
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